Two Webs

Publishers / buzzfeed.com

48

Invisible to machines

0 of 14 AI agents get the full page at https://buzzfeed.com/. Checked 2026-09-25 09:33 UTC.

buzzfeed.com scores 48 out of 100 for machine visibility, number 58 of the 100 content publishers checked on 2026-09-25. None of the 14 AI agents receive the page. All 10 refusals are written in robots.txt, which is the transparent way to do it. Googlebot itself is partial: Different content than humans receive. There is no llms.txt.

youfull pagedegradedblockedunknown

Human

Status
200 → https://www.buzzfeed.com/au
Title
BuzzFeed
H1
BuzzFeed Home
Words
4,048
Scripts
155 tags · 85 KB
Meta robots
none
Canonical
https://www.buzzfeed.com/au
Server
nginx

Machine

robots.txt
35 groups · 8 sitemaps
llms.txt
missing
llms-full.txt
missing
X-Robots-Tag
none
Blocked
Google-Extended, GPTBot, ClaudeBot, PerplexityBot, Perplexity-User, Applebot-Extended, Meta-ExternalAgent, Amazonbot, Bytespider, CCBot
Degraded
OAI-SearchBot, ChatGPT-User, Claude-SearchBot, Claude-User
Challenged
none

Gaps

  • medium
    10 of 14 AI agents are blockedGoogle-Extended: robots.txt Disallow: / (group: Google-Extended) · GPTBot: robots.txt Disallow: / (group: GPTBot) · ClaudeBot: robots.txt Disallow: / (group: ClaudeBot) · PerplexityBot: robots.txt Disallow: / (group: PerplexityBot) · Perplexity-User: robots.txt Disallow: / (group: Perplexity-User) · Applebot-Extended: robots.txt Disallow: / (group: Applebot-Extended) · Meta-ExternalAgent: robots.txt Disallow: / (group: Meta-ExternalAgent) · Amazonbot: robots.txt Disallow: / (group: Amazonbot) · Bytespider: robots.txt Disallow: / (group: Bytespider) · CCBot: robots.txt Disallow: / (group: CCBot)
  • medium
    6 agents get a degraded pageGooglebot: Different content than humans receive · OAI-SearchBot: Different content than humans receive · ChatGPT-User: Different content than humans receive · Claude-SearchBot: Different content than humans receive · Claude-User: Different content than humans receive · Bingbot: Different content than humans receive
  • low
    No llms.txtOptional, but a short curated index at /llms.txt is the cheapest way to tell assistants what matters on this site.
  • info
    Canonical points elsewhereCanonical is https://www.buzzfeed.com/au. Indexes will credit that URL, not this one.

Every agent

AgentTyperobots.txtFetchWordsResult
Human (Chrome)YouHumanallowed200362 ms4,048visible
HTTP 200, 4048 words
GooglebotGoogle · Classic search index. Also feeds AI Overviews.Search engineallowed200314 ms4,044partial
Different content than humans receive
Google-ExtendedGoogle · Robots-only token controlling Gemini training use. Never fetches on its own.AI trainingdisallowedDisallow: /n/ablocked
robots.txt Disallow: / (group: Google-Extended)
GPTBotOpenAI · Training crawler for OpenAI models.AI trainingdisallowedDisallow: /200359 ms4,048blocked
robots.txt Disallow: / (group: GPTBot)
OAI-SearchBotOpenAI · Indexes for ChatGPT search results and citations.AI search indexallowed200210 ms4,044partial
Different content than humans receive
ChatGPT-UserOpenAI · Live fetch when a user asks ChatGPT about a page.AI assistant (live fetch)allowed200313 ms4,044partial
Different content than humans receive
ClaudeBotAnthropic · Training crawler for Claude models.AI trainingdisallowedDisallow: /200232 ms4,048blocked
robots.txt Disallow: / (group: ClaudeBot)
Claude-SearchBotAnthropic · Indexes for Claude web search.AI search indexallowed200313 ms4,044partial
Different content than humans receive
Claude-UserAnthropic · Live fetch when a user asks Claude about a page.AI assistant (live fetch)allowed200222 ms4,044partial
Different content than humans receive
PerplexityBotPerplexityAI search indexdisallowedDisallow: /200371 ms4,048blocked
robots.txt Disallow: / (group: PerplexityBot)
Perplexity-UserPerplexityAI assistant (live fetch)disallowedDisallow: /200221 ms4,044blocked
robots.txt Disallow: / (group: Perplexity-User)
BingbotMicrosoft · Bing index. Also feeds Copilot and ChatGPT search.Search engineallowed200324 ms4,044partial
Different content than humans receive
Applebot-ExtendedApple · Robots-only token for Apple Intelligence training.AI trainingdisallowedDisallow: /n/ablocked
robots.txt Disallow: / (group: Applebot-Extended)
Meta-ExternalAgentMetaAI trainingdisallowedDisallow: /200258 ms4,048blocked
robots.txt Disallow: / (group: Meta-ExternalAgent)
AmazonbotAmazon · Alexa and Amazon AI.AI trainingdisallowedDisallow: /200229 ms4,048blocked
robots.txt Disallow: / (group: Amazonbot)
BytespiderByteDance · Known for ignoring robots.txt.AI trainingdisallowedDisallow: /200335 ms4,048blocked
robots.txt Disallow: / (group: Bytespider)
CCBotCommon Crawl · Open dataset used to train most LLMs.AI trainingdisallowedDisallow: /200257 ms4,048blocked
robots.txt Disallow: / (group: CCBot)

Snapshot

Measured 2026-09-25 09:33 UTC from a residential connection. Sites change their rules often, and sites that verify crawler IPs answer differently to different networks. Run a live comparison to see what buzzfeed.com does right now, from Cloudflare's network.

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